A pet peeve of mine about many *commercial* web sites...

 An amazingly large number of sites make their business contact information extraordinarily difficult to find. Sometimes the address is buried 5 levels deep on an order form, the email address is hidden behind an icon pointing to a CGI script, and the phone numbers are buried on an about us page.

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I usually wonder, “Don’t you *want* people to be able to contact you?! My record so far is the time I spent 20 minutes trying to find the street address for a store from their WWW site. I never did find it. I know I could have sent email and asked, but that would have been cheating. :-) And then there are those sites where they don’t mention the business name (I’m not making that up!)

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So, to anyone with a commercial site, selling a product or service, put the following on your front page or have a link on your front page pointing to one page with the following information:

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  -Business name

  -Street address and/or PO Box

  -Every phone number that applies- toll free, regular, ordering.

  -Fax number

  -Email address, spelled out in text.

  -URL address for the site.

This might not appear to make sense at first, because they’re at your site already. But maybe they want to print the page out and save it as a reference.

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No matter how compelling the images, they eventually lose their impact after repeated viewing. You may well have the ability to create compelling images with lasting impact, in which case I am entirely wrong; today, however, my bet is on content other than photographs that will fuel your web site with a valuable stream of dedicated viewers.